What is: Impressions

zindolabs team January 13, 2023

Impressions in marketing refer to when a user view or comes into contact with an advertisement. Every time an ad is served and viewed on a webpage, it counts as one impression.

Impressions are used to measure the reach of an ad and its effectiveness in gathering attention. Impressions also help marketers track the popularity of their campaigns and make decisions about how to optimize their ads for more impact.

Categories: Marketing Terms

In a world where launching and scaling a business has become so complex, we’re here to simplify it for you.

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