What is: Impressions
Impressions in marketing refer to when a user view or comes into contact with an advertisement. Every time an ad is served and viewed on…
Category: Marketing Terms
What is: Return on Ad Spend
Return on ad spend is a metric that measures how much revenue a business earns in relation to the amount of money it spends on…
What is: Javascript
JavaScript is a programming language that enables developers to create interactive websites and applications. It is used for client-side scripting – instructions written in JavaScript…
What is: Inbound Marketing
Inbound marketing is a type of digital marketing that focuses on attracting and engaging potential customers through content such as blog posts, eBooks, webinars, and…
What is: Customer Acquisition Cost
Customer acquisition cost (CAC) is the total cost incurred by a business to acquire a new customer. This includes costs such as marketing, advertising, and…
What is: Infographics
Infographics are visual representations of information, data, or knowledge. They are used to communicate complex information quickly and clearly by presenting it in a graphical…
What is: Keyword
A keyword is a word or phrase that is used to help search engines find relevant content. When used correctly, it can also help optimize…
What is: Inbound Link
Inbound links, also known as backlinks, are links from external websites to your website. Search engines view inbound links as an indication of the quality…
What is: Curated Content
Curated content is a selection of articles, videos, or other pieces of content that have been organized and published by someone other than the original…
What is: CTR – Click Through Rate
A click-through rate (CTR) is a metric used in online advertising that measures how often people who see an ad click on it.
