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    Category: Marketing Terms

    What is: Impressions

    Impressions in marketing refer to when a user view or comes into contact with an advertisement. Every time an ad is served and viewed on…

    zindolabs team January 13, 2023

    What is: Return on Ad Spend

    Return on ad spend is a metric that measures how much revenue a business earns in relation to the amount of money it spends on…

    zindolabs team January 11, 2023

    What is: Javascript

    JavaScript is a programming language that enables developers to create interactive websites and applications. It is used for client-side scripting – instructions written in JavaScript…

    zindolabs team January 10, 2023

    What is: Soft Bounce

    A soft bounce is an email delivery failure that usually occurs when the email recipient’s mailbox is full or when the email server is unavailable.…

    zindolabs team October 3, 2022
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    What is: Social Media

    Social media is a term used to describe online platforms that allow people to connect with each other and share content. These platforms can be…

    zindolabs team October 3, 2022
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    What is: Website Traffic

    Website traffic is the number of people who visit your website. This can be measured in a variety of ways, including unique visitors, pageviews, and…

    zindolabs team October 2, 2022
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    What is: Pre-header

    A pre-header is the text that appears above the email’s subject line. It’s generally used to provide a brief summary of the email’s contents or…

    zindolabs team September 28, 2022
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    What is: On-Page Optimization

    Open-page optimization is a technique used to improve the ranking of a website on search engines. It is accomplished by improving the content and structure…

    zindolabs team September 28, 2022
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    What is: Spam Trigger

    A spam trigger is something that, when said by a business owner, can cause a potential customer to view them as a spammer. Some common…

    zindolabs team September 27, 2022
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    What is: Open Length

    Open length is the amount of time a business is open to customers. Typically, businesses will be open from early in the morning until late…

    zindolabs team September 26, 2022
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