What is: Impressions
Impressions in marketing refer to when a user view or comes into contact with an advertisement. Every time an ad is served and viewed on…
Category: Marketing Terms
What is: Return on Ad Spend
Return on ad spend is a metric that measures how much revenue a business earns in relation to the amount of money it spends on…
What is: Javascript
JavaScript is a programming language that enables developers to create interactive websites and applications. It is used for client-side scripting – instructions written in JavaScript…
What is: Soft Bounce
A soft bounce is an email delivery failure that usually occurs when the email recipient’s mailbox is full or when the email server is unavailable.…
What is: Social Media
Social media is a term used to describe online platforms that allow people to connect with each other and share content. These platforms can be…
What is: Website Traffic
Website traffic is the number of people who visit your website. This can be measured in a variety of ways, including unique visitors, pageviews, and…
What is: Pre-header
A pre-header is the text that appears above the email’s subject line. It’s generally used to provide a brief summary of the email’s contents or…
What is: On-Page Optimization
Open-page optimization is a technique used to improve the ranking of a website on search engines. It is accomplished by improving the content and structure…
What is: Spam Trigger
A spam trigger is something that, when said by a business owner, can cause a potential customer to view them as a spammer. Some common…
What is: Open Length
Open length is the amount of time a business is open to customers. Typically, businesses will be open from early in the morning until late…