Frequency is the number of times something happens or is done in a set period of time. When it comes to small businesses and marketing, frequency can be important for two reasons.
First, if you’re looking to create a relationship with customers, it’s important to be in front of them as often as possible.
This means sending out regular emails, putting up new content on your website, and making yourself available on social media.
Second, frequency can be helpful for branding purposes. When people see or hear your name or logo frequently, they’ll start to remember it and associate it with your company.