What is: Web Analytics

Web analytics is a term used for the measurement, collection, analysis, and reporting of internet data for purposes of understanding and optimizing web usage.

In other words, it’s a way to measure how well your website is performing and how you can improve it.

For a business owner who doesn’t know what web analytics are, it would be most helpful to think of it as a way to track website visits, engagement, conversions, and other important data points.

This information can then be used to make decisions about things like website design, content strategy, and marketing efforts.