User-generated content (UGC) is any form of content that is created by users of a website or online service, as opposed to the content provider itself.
This might include anything from blog posts and comments to videos and social media posts.
UGC is often seen as more authentic and trustworthy than content created by the site itself, as it is typically more personal and reflects the user’s own views and experiences.
This makes it a valuable tool for businesses looking to build trust with their customers.
UGC can also help to promote engagement with the site’s users, encouraging them to return and interact with the content on a deeper level.