What is: URL

A URL is an acronym for Uniform Resource Locator and is a unique string of characters that identifies a specific webpage.

URLs are important for businesses because they are the gateway to online content. When someone types in a URL into their web browser, the browser sends a request to the server where the website is hosted and retrieves the content from that website.

For businesses, it’s important to have a well-crafted and user-friendly URL because this is often the first thing potential customers will see when they’re looking for information about your company.