What is: TOFU MOFU BOFU

TOFU MOFU BOFU stands for top of the funnel, middle of funnel, and bottom of the funnel. These are marketing terms that describe the different stages that a customer goes through when considering a purchase.

The top of the funnel is when someone is first introduced to your product or service.

The middle of the funnel is when they start to become interested in what you have to offer and the bottom of the funnel is when they make a purchase.

Using these terms can help you better understand where someone is in the buying process and how to best reach them.