What is: Social Proof

Social proof is a psychological phenomenon where people assume the actions of others reflect correct behavior.

In the business world, social proof is incredibly important in order to create trust and credibility with potential customers.

By demonstrating that your product or service is popular with other people, you can encourage potential customers to take a chance at what you’re offering.

There are many different ways to create social proof for your business – testimonials, case studies, reviews, social media followers, and more.

When used correctly, social proof can be an incredibly effective tool in helping your business succeed.