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What is: Open Rate

zindolabs team October 4, 2022
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Open rate is a metric that is used to measure how successful an email marketing campaign is.

It is calculated by dividing the number of emails that were opened by the number of emails that were sent.

Open rate is important to track because it can help you determine how engaging your content is and whether or not you need to make changes to your email marketing strategy.

Categories: Marketing Terms

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