A niche market is a specific group of people with shared interests or characteristics who can be targeted for products and services. When it comes to small businesses and entrepreneurs, niche marketing can be extremely effective in helping them connect with their target audience and build a loyal customer base.

Niche markets can be found in just about any industry, and it’s important for businesses to identify and understand their target audience so they can create products and services that appeal to them. In some cases, it may be necessary to specialize in order to appeal to a niche market, which can help small businesses stand out from the competition.