What is: Multivariate Testing

Multivariate testing is a type of A/B testing that splits traffic among several different versions of a web page to test which combination of changes produces the best results.

This can include testing different headlines, images, calls to action, or any other element on the page.

Multivariate testing is especially useful for small businesses and entrepreneurs who want to make sure they’re making the most effective changes to their websites.

By testing several different combinations of changes at once, multivariate testing can help you identify the combination that produces the best results quickly and easily.