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What is: Monthly Recurring Revenue (MRR)

zindolabs team October 26, 2022

Monthly Recurring Revenue (MRR) is a term used in the business world to describe the amount of revenue a company earns on a monthly basis.

This metric is especially important for small businesses and entrepreneurs, as it can help them track their growth and predict future earnings.

In order to calculate MRR, you need to know your company’s average monthly revenue and your customer churn rate. The churn rate is a measure of how many customers leave your company each month and can be calculated by dividing the number of customers who left in a given month by the total number of customers at the beginning of that month.

Once you have these figures, simply divide your average monthly revenue by your churn rate to get your MRR.

Categories: Marketing Terms

In a world where launching and scaling a business has become so complex, we’re here to simplify it for you.

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