What is: Middle of Funnel
The funnel analogy is often used to describe the sales process.
It starts with a wide opening and gets narrower as potential customers are converted into paying customers.
The middle of the funnel is where most of the action happens. This is where you identify your target market, determine what they want and need, and craft a sales message that speaks to their needs.
You also need to create a process for turning leads into paying customers.