What is: Microsite

A microsite is a website used by small businesses to target a specific audience or promote a specific product or service.

A microsite can be used to supplement a company’s main website, or it can be used as a standalone site. Microsites are often designed with a specific goal in mind, such as increasing brand awareness, driving traffic to the main website, or generating leads.

They can be an effective tool for small businesses because they allow them to focus their marketing efforts on a specific target audience or product.