What is: Marketing Segment

Marketing segmentation is the process of dividing a customer base into distinct and meaningful groups that have similar desires, needs, or preferences.

By identifying different segments in the market, companies are able to create targeted campaigns and tailor their marketing efforts to better reach potential customers.

Segments can be created based on demographic information such as age, gender, or location; psychographic information such as interests and lifestyle; or even behavioral information such as purchase history or brand loyalty.