What is: Marketing Funnel

The marketing funnel is a model used to explain the process of converting potential customers into actual customers.

It consists of four stages: awareness, consideration, conversion, and loyalty. Awareness is when potential customers become aware of your product or service; consideration is when they research their options and compare different brands; conversion is when they decide to purchase; and loyalty is when they continue to purchase from you again in the future.

By understanding the marketing funnel, businesses can design more effective strategies for engaging with leads and gaining new customers.