What is: Machine Learning
Machine learning is the ability of a computer program to learn from data without being explicitly programmed.
Machine learning algorithms can automatically improve with experience, making them better at completing their tasks.
In the context of small businesses and marketing, machine learning can be used to predict customer behavior or preferences.
For example, a machine learning algorithm could be used to predict which customers are most likely to respond to a particular marketing campaign.
This information could then be used to target those customers with more relevant ads or offers.