What is: Longtail Keyword

A longtail keyword is a keyword phrase that is more specific and less common than a head term keyword.

Head term keywords are more general and have high search volumes, while longtail keywords are more specific and have low search volumes.

Longtail keywords are often used by small businesses to target specific customers who are looking for products or services that they offer.

By using longtail keywords in their marketing campaigns, small businesses can reach potential customers who are already interested in what they have to offer, which can lead to more conversions and sales.