What is: Lead

A lead in marketing is a person or business that has expressed some level of interest in your product or service.

This can be done through online forms, webinars, trade shows, social media interactions, and more.

Leads are valuable to marketers because they provide a pool of potential customers who have already taken the first step toward becoming customers.

Lead scoring and other automation tools can be used to segment and prioritize leads based on their likelihood of converting.