What is: Lead Scoring

Lead scoring is a technique used by businesses to rank leads in order of their potential value. The idea is to quickly identify the most promising leads and focus your efforts on them.

Lead scoring is based on the assumption that not all leads are created equal. Some leads are more likely to convert into customers than others.

Therefore, you should assign a point value to each factor that indicates the likelihood of a lead converting.

Some of the factors that you might consider include:

  • The lead’s contact information (e.g., name, email address, company)
  • The lead’s engagement with your content (e.g., how many times they’ve visited your website, how long they stayed on your page, whether they’ve downloaded any of your content)
  • The lead’s demographic information (e.g., age, location, industry)
  • The lead’s buying behavior (e.g., whether they’ve made any purchases from you in the past, what type of products they’re interested in)

Once you’ve assigned a point value to each factor, you can calculate a score for each lead. The higher the score, the more likely it is that the lead will convert into a customer.

Lead scoring is a great way to prioritize your efforts and focus on the leads that are most likely to result in sales. It can also help you determine which marketing activities are most effective at generating leads.