What is: Lead Nurturing
Lead nurturing is the process of building relationships with potential customers in order to turn them into actual customers.
It involves creating personalized content that speaks directly to a customer’s individual needs and interests at various stages of their buying journey.
This helps build trust, establish credibility, and move leads further down the funnel toward conversion.
Lead nurturing can be done through email campaigns, retargeting ads, social media posts, content offers, and personal touches such as handwritten notes.