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What is: Hard Bounce

zindolabs team December 23, 2022

A hard bounce is an email delivery failure resulting from a permanent reason, such as a non-existent or invalid email address.

Hard bounces are vastly different from soft bounces, which result from temporary issues such as a full mailbox or server outage.

When an email address results in a hard bounce, it should likely be removed from the email list to prevent future unsuccessful attempts.

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