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What is: Customer Insight

zindolabs team December 13, 2022

Customer insights refer to the data and information gathered about customers and their behavior, preferences, and needs. It is used to gain a better understanding of customer behavior in order to create better marketing campaigns or optimize product design or customer experience.

Customer insights can be gained through consumer surveys, research studies, analysis of online conversations, and more.

Categories: Marketing Terms

In a world where launching and scaling a business has become so complex, we’re here to simplify it for you.

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