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What is: CRO

zindolabs team December 29, 2022

Conversion rate optimization (CRO) is a field of marketing that deals with increasing the percentage of website visitors who take the desired action, such as completing a purchase or signing up for a newsletter. CRO techniques include optimizing website design, layout, and content to make it as user-friendly as possible, and running A/B tests to determine which changes result in the greatest increase in conversions.

Categories: Marketing Terms

In a world where launching and scaling a business has become so complex, we’re here to simplify it for you.

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