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What is: Cost Per Lead (CPL)

zindolabs team December 12, 2022

A conversion path is a series of steps a customer takes in order to buy a product or service. The path can be linear or nonlinear, and it can include both online and offline interactions. Converting leads into customers is a key goal of any marketing strategy, and marketers must create a conversion path that is as effective as possible.

Categories: Marketing Terms

In a world where launching and scaling a business has become so complex, we’re here to simplify it for you.

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