What is: Crowdsourced Content
Crowdsourced content is user-generated content that is typically created and shared online by a community of people. It can be in the form of text,…
Category: Marketing Terms
What is: Instagram
Instagram is a free photo and video-sharing social media platform. It allows users to upload, edit, and share photos and videos from their mobile devices…
What is: KPI
Key Performance Indicators (KPIs) are measurable values that track a company’s performance against its goals. KPIs can quantify the success of marketing campaigns, track business…
What is: Marketing Segment
Marketing segmentation is the process of dividing a customer base into distinct and meaningful groups that have similar desires, needs, or preferences. By identifying different…
What is: Marketing Funnel
The marketing funnel is a model used to explain the process of converting potential customers into actual customers. It consists of four stages: awareness, consideration,…
What is: Lead
A lead in marketing is a person or business that has expressed some level of interest in your product or service. This can be done…
What is: Dedicated IP
A dedicated IP (Internet Protocol) is an individual IP address assigned to a single user or website. This type of IP address is not shared…
What is: Domain Authority
A search engine ranking metric developed by MOZ predicts how well your website will rank on a search engine. Unlike Page Authority, this score is…
What is: CSS
CSS (Cascading Style Sheets) is a style sheet language used for describing the presentation of a document written in a markup language. A style sheet…
What is: Landing Page
A landing page is a web page that is designed to capture lead information, such as email addresses and other contact details. It usually contains…
